HAIR CHALLENGES AFTER 40 AND HOW TO FIX IT.....



Your hair's in for a lot of changes once you make that milestone birthday, but with the right tips and tricks, you can keep your locks looking gorgeous. Here are the 5 main changes you're in store for—and how to work around them:

1. Color (graying)

The graying process can be a challenge. The activity of melanin decreases with age. This may cause difficulty is moisture absorption, resistance to protein absorption or extreme dryness. Gray hair must be nurtured. Anemia, thyroid issues, B12 deficiency, smoking and poor health can cause premature graying.

The fix: Determine you hair needs (protein, or moisture). Select the proper TRU Balance System. For Natural Curls select TRU Balance Hair Care Moisture Set, For relaxed, permed of chemically treated hair TRU Balance Recovery System


2. Density

Hair Density refers to the amount of hair you have per square inch. This measurement is higher when you are your teens to late 20's but begins to naturally decline for most in the mid to late thirties. If you consider the hair density of your pony tail at a younger age (teens), you may have noticed a "thicker" diameter.

This is no surprise, and is natural for most. The buildup of DHT and lowering of estrogen may be a factor and must be considered.

There are other circumstances that may effect the decline of density like medications, surgery, stress, smoking, diet, postpartum, breastfeeding, etc.


The fix: If you're dealing with major loss, try TRU Balance Haircare Follicle Booster product. The 24 natural ingredients in TRU Balance follicle booster blocks DHT, promotes follicle stimulation, and Its rich in iron, magnesium, and zinc, these minerals that nourishes the hair and scalp.


3. Hair Strength & Elasticity The cells that form your hair's protective outer cuticle become more fragile, and a drop in keratin protein levels leaves the hair weaker and less elastic so it'll snap, rather than bounce back, when pulled or stressed. Healthy hair has a high level of elasticity, which gives it body, bounce and curl formation. Elasticity makes it possible to style hair and also is responsible for curl retention. 

It is essential to retain hair strength and elasticity with natural products that maintains hair protein and elasticity. The fix: Use TRU Balance Smoothie with Pro Vitamin B5 and Keratin Protein. For more severe damage hair also use TRU Balance Hair Liquid Revitalize Vitamin Mist.

When heat styling use hot tools on their lowest settings.


4. Diameter  Again, 40 is the magic number. After that, the thickness of individual pigmented strands decreases, so it's finer overall. Begin to use the proper gentle cleansers and conditioners that nourish and detoxes the hair follicle and scalp. Build the hair strand by using products that support hair width.

The fix: Use a protein-containing styling products that support the hair like TRU Balance Hair Care Tropical Delight Shampoo and Conditioner, it contains natural DHT blockers, and TRU Balance Hair Care RE-Vitalize Liquid Vitamin Mist, a leave-in treatment that coats strands with keratin proteins.

5. Hair Growth Rate Slows

Hair growth rate slows at midlife and beyond—it spends less time in the growth phase and more in the resting phase, which means it will grow more slowly, and won't be able to grow as long as it once did.

The fix:  GOOD NEWS! Follicle Booster extends the hair growth cycle (Anagen phase) and can increase hair density up to 35%.

TRU BALANCE HAIR CARE Follicle Booster can make your hair stay in the Anagen Phase longer and grow faster. The natural ingredients in follicle booster

6. Shine & Texture A natural loss of fatty acids and keratin proteins makes hair duller and more vulnerable to damage, so things you've always done (color, heat style, etc.) rough up the hair's surface and damage its inner cortex, too. Surface restoration is essential to maintaining shine and texture.

The fix: Run-of-the-mill daily conditioner protects your hair from wear and tear, but you should add a deep conditioning treatment weekly, For a quick hit of shine, run a little hair oil, like TRU-Balance Bloom Healthy Hair Growth Oil  through hair's mid-lengths and ends.




Time to address your concerns and began a regime that support your goals.


Start a hair care routine that helps "FIX" the individual needs of your hair. Take our Hair Loss by Age Assessment, make the right moves towards healthy hair and scalp.




  • Provides Ultra Hydration

  • Nourishes the Hair Shaft

  • Assist with Traction Alopecia

  • Gives a Illustrious Shine

  • Great for ALL Hair Textures

  • Extends the Growth Phase

  • Rehabilitates the Scalp

  • Grows Bald Spots



TRU-Balance Hair Care is to help you look and be the best version of you every day. Our hair care line focuses on the health of scalp, your hair and maintenance routines that helps establish TRU self care.


We believe that nature provides ALL of the necessary ingredients for excellent hair care. By sourcing only the purest botanicals, TRU-Balance products provides safe ingredients that are gentle, impactful and effective for all hair textures.

We got you covered.....









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